Kitchen Warehouse
How Australia's #1 online kitchenware retailer thrived during COVID-19's unprecedented traffic surge and achieved 150% revenue growth with Peakhour's performance solutions.
Technical Deep Dive
Explore the cybersecurity challenges, innovative solutions, and measurable outcomes.
The Challenge
ANALYSIS
Aging e-commerce platform hosted in Seattle causing 10-second page load times across Australia
Previous CDN solution (Cloudflare) only reduced load times to 7 seconds - still unacceptable for Australian users
Facing unprecedented COVID-19 traffic surge with monthly page views reaching 4-4.5 million
Orders increased by 150% year-on-year during pandemic, straining existing infrastructure
Business continuity threatened by poor performance during critical growth period
Peakhour's Solution
IMPLEMENTATION
Comprehensive website analysis identifying caching and optimisation opportunities
Revamped mini cart and account menu functions to utilise Ajax and cookies for better cacheability
Integrated Unboxed third-party search function onto KitchenWarehouse.com.au domain for massive SEO gains
Made almost all website content outside checkout cacheable by Peakhour service
Enhanced cybersecurity blocking hacking attempts, bots, and DDoS attacks with greater visibility
The Results
MEASURABLE OUTCOMES
70% improvement in page load times, reducing from 10 seconds to 3 seconds or less
150% increase in revenue year-on-year during COVID-19 pandemic surge
Over 85% of website hits served from cache, reducing server load by nearly 90%
Removed over 1.5TB of traffic from infrastructure, allowing IT team to focus on other projects
Successfully handled unprecedented traffic without needing e-commerce platform migration
Client Success Story
Real results from cybersecurity leaders
"We have been amazed and delighted with both the service provided and results delivered by Peakhour, and would recommend them to anyone running an online business."
Peakhour Solutions Deployed
This case study showcases the integrated power of our comprehensive cybersecurity and performance platform.
Advanced Caching
SECURITY MODULE
Intelligent full-page caching with custom Ajax integration for mini cart and account functions, achieving 85% cache hit rates.
Bot Management
SECURITY MODULE
Advanced bot detection preventing malicious scraping of pricing data and protecting against platform slowdowns.
DDoS Protection
SECURITY MODULE
Enterprise-grade DDoS mitigation protecting against volumetric attacks and ensuring business continuity during traffic surges.
Web Performance Optimisation
SECURITY MODULE
Comprehensive website acceleration including search function integration, caching optimisation, and traffic reduction strategies.
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