A/B Testing, Bots, and the New Normal
How AI agents are skewing marketing metrics and why traditional A/B testing needs to evolve for the age of autonomous digital interactions.
How Bots Are Corrupting Your A/B Testing Data
Understand the impact of bot traffic on A/B testing results and learn how to protect your optimization efforts
How Bots Contaminate Your A/B Testing Results and Marketing Strategy
Bot traffic corrupts A/B testing results, leading to flawed marketing decisions. Learn how to protect your tests and ensure accurate data for strategic planning.