Case study

City Laser Clinic

How a leading cosmetic services clinic transformed their online presence, reduced bounce rates, and achieved 100x ROI on their investment through performance optimisation.

City Laser Clinic
4s Improvement in Page Load Time
40% Increase in Page Views
500 Bad Requests Blocked Per Day

Technical review

What changed in production

Each study is structured around the operating problem, the Peakhour control path, and the measurable outcome.

Challenge

The Challenge

  • WordPress website plagued with long page load times causing consistently high bounce rates
  • Despite using WP Rocket optimisation plugin, performance remained unacceptable
  • Losing potential clients every day due to poor user experience
  • Considered various solutions like AWS but was put off by lack of support
  • Website performance directly impacting client acquisition for cosmetic services business

Solution

Peakhour's Solution

  • Comprehensive website review identifying performance bottlenecks and optimisation opportunities
  • Collaborated closely to tweak WP Rocket plugin configuration achieving initial performance gains
  • Seamless integration via Peakhour WordPress Plugin installation and DNS updates
  • Implementation of advanced caching, acceleration, and protection services
  • Ongoing monitoring and optimisation ensuring sustained performance improvements

Results

The Results

  • 4-second improvement in page load time creating significantly better user experience
  • 40% increase in page views demonstrating improved engagement and reduced bounce rates
  • 500 bad requests blocked per day enhancing website security and reliability
  • Business revenue grew by approximately 100 times monthly service investment
  • Protected search engine ranking during hosting mishap when site was mistakenly cancelled

Customer quote

"I would strongly suggest that any business who relies on their website to attract customers should instantly get on board with Peakhour - it is simply a no-brainer! I can honestly say that our business revenue has grown by around 100 times what we are paying for the service every month. I was initially sceptical, but now wish I had made the transition years ago."
Ellen Alexander

Ellen Alexander

Director, City Laser Clinic

Peakhour controls used

Solution stack

The controls below are the relevant parts of the Peakhour request path for this customer outcome.

PERFORMANCE MODULE

Advanced Caching

Intelligent WordPress caching integration working seamlessly with WP Rocket to deliver optimal performance and user experience.

Explore control

SECURITY MODULE

Web Application Firewall

Enterprise-grade security blocking 500+ bad requests daily, protecting WordPress installations from threats and vulnerabilities.

Explore control

PERFORMANCE MODULE

Web Performance Optimisation

Comprehensive website acceleration services including caching optimisation, content delivery, and performance monitoring for healthcare businesses.

Explore control

PLATFORM MODULE

WordPress Platform

Specialised WordPress optimisation and security solutions designed for healthcare and professional services websites.

Explore control

Review your own edge security and performance path

Bring the current CDN, WAF, bot, API, cache, and logging setup. Peakhour will map where the platform can simplify the path.

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