Ad Fraud Protection

Stop Invalid Traffic Before It Drains Paid Media Spend

Peakhour connects ad clicks and impressions to IP reputation, residential proxy use, device/session behaviour, and campaign context, then blocks or logs invalid traffic before it reaches spend reporting.

Request a Demo

The Impact of Ad Fraud

40%

of ad traffic is from bots

$42B

lost to ad fraud annually

30%

average reduction in ad spend waste

Invalid Traffic Turns Media Budget Into Bad Data

Paid campaigns need request-level decisions before clicks and impressions become billable activity, retargeting inputs, or performance reports. Peakhour combines IP reputation, RESIP, device/session, behaviour, and campaign event context into a quality decision.

Wasted Advertising Spend

Budgets are drained by bot clicks, fake impressions, and low-quality sessions that never represent real customer demand.

Corrupted Campaign Reporting

Invalid traffic inflates CTR, reach, frequency, conversion rates, and audience signals used to tune paid media.

Misallocated Media Budget

Spend shifts toward placements, keywords, audiences, or geographies that were made to look effective by invalid traffic.

Invalid traffic score combining IP reputation, residential proxy, device, behaviour, and campaign context into a block decision.

Ad spend protection workflow routing campaign risk signals to block, log, challenge, or allow actions.

Turn Invalid Traffic Signals Into Spend Protection

Peakhour protects paid media by scoring click and impression traffic, applying block or log actions at the edge, and keeping invalid traffic out of campaign reports while evidence remains available for review.

Click and Impression Scoring

Attach invalid traffic signals to paid media events before they become campaign cost, attribution, or audience data.
Proxy and Bot Signal Review

Detect residential proxy delivery, suspicious IP reputation, zero-depth sessions, click bursts, and device reuse patterns.
Block or Log Before Reporting

Stop high-confidence invalid traffic immediately, or log lower-confidence activity so finance and media teams can review it before reporting.

Evidence Connects Ad Events to Budget Decisions

This is spend protection, not experiment hygiene. The decision record follows each paid click or impression from campaign context through invalid traffic signals, edge action, and reporting treatment.

Event Click or impression Paid media activity enters the edge

Signals IP, RESIP, device, session Invalid traffic evidence is scored

Action Block, log, allow Budget and reports are protected

Record Campaign evidence Review before spend analysis

Peakhour dashboard score evidence connecting campaign click and impression traffic to invalid traffic signals and a block or log action. — Campaign event, score, and action

Clicks and impressions stay tied to campaign source Paid event context

Invalid traffic can be blocked or excluded before reporting Spend protection

Signals, score, action, and policy remain audit-ready Review evidence

Media, analytics, and finance teams can separate paid traffic that should count from invalid traffic that should be blocked, logged, or reviewed before budget decisions are made.

What Paid Media Teams Gain

Protected Media Budget

Keep spend focused on traffic with real customer potential instead of paying for bot clicks and fake impressions.

Accurate Campaign Data

Make budget, bid, audience, and placement decisions from campaign data that has invalid traffic clearly separated.

Improved Campaign ROI

Reduce wasted media cost and preserve the conversion signals used to steer campaign investment.

Related evidence

Ad Spend Protected in Production

Customer examples that connect Peakhour controls to production outcomes.

Gumtree

Improving Traffic Quality and Reclaiming Platform Control

Gumtree, Australia's leading marketplace, battled significant bot traffic that skewed analytics, enabled scammers, and increased infrastructure costs. Peakhour's bot management solution improved the origin traffic mix, cleaned up campaign analytics, protected A/B testing data, and created a new revenue stream.

3.3x Cleaner Origin Mix Clean Campaign Analytics New Revenue Stream Created

Read case study

Explore All Case Studies

The useful ad fraud signal is the link between the paid event, the invalid traffic evidence, and the reporting action. When that link is visible, teams can protect spend without guessing which campaign numbers to trust.

Peakhour Ad Spend Protection, Invalid Traffic Evidence