Gumtree & Peakhour: Eliminating Bot Traffic and Reclaiming Platform Control
Gumtree, Australia's leading marketplace, battled significant bot traffic that skewed analytics, enabled scammers, and increased infrastructure costs. Peakhour's bot management solution reduced unwanted traffic by 75%, dramatically lowered costs, improved performance, and created a new revenue stream.
Technical Deep Dive
Explore the cybersecurity challenges, innovative solutions, and measurable outcomes.
The Challenge
ANALYSIS
Ineffective existing bot management solution, blocking less than 1% of unwanted traffic.
Unauthorised data scraping of listings and user data, preventing data monetisation.
Skewed analytics leading to misguided marketing decisions.
Increased infrastructure costs supporting non-genuine traffic.
Degraded user experience and reduced customer trust due to scam activity.
The Solution
IMPLEMENTATION
Deployed Peakhour's advanced bot detection, identifying sophisticated commercial scraping services and residential proxies.
Implemented a collaborative, risk-conscious progressive deployment with continuous fine-tuning.
Gained direct access to specialised expertise in CDN, bot management, and security.
Comprehensive knowledge transfer to empower Gumtree's internal teams.
Utilised usage-based pricing for scalable and predictable costs.
The Results
MEASURABLE OUTCOMES
Achieved nearly 75% reduction in unwanted site traffic, significantly optimising infrastructure costs.
Restored analytics integrity, enabling reliable A/B testing and accurate campaign measurement.
Eliminated unauthorised data scraping, turning data into a new revenue-generating asset.
Dramatically improved marketplace safety score, with an 80% reduction in internal fraud score.
Enhanced customer trust and platform performance for legitimate users.
Client Success Story
Real results from cybersecurity leaders
"The support and collaboration we have with Peakhour is second to none. It has allowed us to move quickly with confidence, and it is very satisfying to see the outstanding results this partnership has delivered us."
Peakhour Solutions Deployed
This case study showcases the integrated power of our comprehensive cybersecurity and performance platform.
Advanced Bot Management
SECURITY MODULE
Comprehensive protection against sophisticated automated threats including scraping, credential stuffing, and application abuse.
Enterprise CDN
SECURITY MODULE
Global content delivery network ensuring high performance, availability, and resilience for web applications and APIs.
API Security
SECURITY MODULE
Automated API discovery and protection against business logic abuse and data theft through machine learning.
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