How much Bot traffic is there?
Just how much of the internet's traffic is generated by bots?
A canonical tag is an HTML element used to prevent duplicate content issues by specifying the preferred version of a web page. It helps search engines understand which URL should be considered the "master" or "canonical" version when multiple URLs have identical or similar content.
The canonical tag is placed in the '
' section of the page and there should only be one canonical tag. An example of a canonical tag is: <link rel="canonical" href="https://www.example.com/page" />
The canonical tag achieves the following:
Consider a website with the following URLs for the same content:
https://www.example.com/page
https://example.com/page
https://www.example.com/page?ref=123
To consolidate these URLs, place the following canonical tag in the
section of each version: <link rel="canonical" href="https://www.example.com/page" />
By doing this, search engines will recognise https://www.example.com/page as the authoritative version, consolidating the ranking signals and avoiding duplicate content issues.
Just how much of the internet's traffic is generated by bots?
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